Erika Kullberg

Erika Kullberg

Personal FinanceEntrepreneurshipEducation
Primary Platform: Instagram
Brand Partnerships

Platform Performance

Follower counts and average views per platform.

Total Followers
21.5M
2.3M
Followers
48.5k
Avg Views
8.8M
Followers
321.4k
Avg Views
5.4M
Followers
640.4k
Avg Views
4.5M
Followers
484.1k
Avg Views
47.3k
Avg Views

Audience Demographics

Gender Split
Male
49%
Female
51%
Age Breakdown
18-24
11%
25-34
35%
35-44
26%
45-54
16%
55+
12%
U.S. Audience
57%

About This Creator

Erika Kullberg is a Georgetown Law graduate, attorney, and personal finance expert renowned for demystifying money matters through her signature "reading the fine print" style. After paying off over $225,000 in student loans in under two years as a corporate lawyer, she left traditional practice to empower others with actionable insights on debt payoff, investing, saving, and financial hacks like airline rights and consumer refunds.

Her relatable, transparent content—delivered via short-form videos, in-depth podcast interviews on Erika Taught Me, and educational resources—resonates with millions seeking financial literacy and entrepreneurial success. As founder of Plug and Law, an online legal service for business owners, Erika blends her legal expertise with creator economy passion, fostering authenticity and community on platforms like YouTube, TikTok, Instagram, and her newsletter. Named a Forbes Top 50 Creator, she uniquely bridges law, money smarts, and real-talk advice to help audiences build wealth and avoid pitfalls.

Personal Finance GuruEntrepreneurial WisdomCareer Growth CoachFinancial Savvy Advocate
Best Brand Fits
  • personal finance apps
  • legal tech services
  • banking & investment tools
  • travel rewards programs
  • productivity software for entrepreneurs

Featured Videos

Join my free investing workshop - go to Erika.com/invest #shorts
youtube
11K views
Join my free investing workshop - go to Erika.c...
Grocery costs are insane 😡 #lawyer #shorts
youtube
35K views
Grocery costs are insane 😡 #lawyer #shorts
Final call: Free 4 Day Investing Workshop starts Mon Feb 16 Grab your spot: Erika.com/invest #shorts
youtube
28K views
Final call: Free 4 Day Investing Workshop start...
How they keep you from owning a home 😡 #lawyer #money
youtube
51K views
How they keep you from owning a home 😡 #lawyer...

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