Tae Kim

Tae Kim, known as the Financial Tortoise, is a former corporate finance professional who left his career to empower everyday people with practical strategies for building lasting wealth through his YouTube channel. Drawing from his own journey of paying off over $100k in student debt and achieving Coast FIRE with a $2M nest egg alongside his wife, Tae embodies the slow-and-steady philosophy inspired by the classic fable of the tortoise and the hare.

Tae's content stands out for its no-nonsense approach, demystifying personal finance and stock market investing by avoiding hype, overcomplication, and get-rich-quick traps. He delivers actionable advice on mastering fundamentals like patience, compounding, mindset shifts, and avoiding common wealth killers—through videos like "10 Ultimate Money Rules" and "12 Worst Financial Habits Keeping You Broke"—appealing to motivated audiences seeking sustainable financial independence. His structured community offers personalized plans, courses on automating finances and tax minimization, and direct support, fostering real, long-term results.

• financial apps (e.g
• high-yield savings
• budgeting tools)
• investment platforms
• personal development services
• telecom providers
• website builders