School of Hard Knocks

School of Hard Knocks

EntrepreneurshipEducationBusiness
Primary Platform: Instagram
Brand Partnerships

Platform Performance

Follower counts and average views per platform.

Total Followers
20.6M
1.9M
Followers
714.8k
Avg Views
5.8M
Followers
2M
Avg Views
8.5M
Followers
4M
Avg Views
4.4M
Followers
165.7k
Avg Views
2.1M
Avg Views

Audience Demographics

Gender Split
Male
82%
Female
18%
Age Breakdown
18-24
16%
25-34
31%
35-44
23%
45-54
14%
55+
8%
U.S. Audience
40%

About This Creator

School of Hard Knocks is a street interview show that asks millionaires, founders and ultra wealthy entrepreneurs how they actually made their money. Episodes mix fast paced, on the ground conversations in iconic cities with sit down stories that break down the deals, risks and pivots behind big fortunes.

The audience is highly engaged and skews toward ambitious young men 18 to 34 in the United States who are obsessed with wealth, business and self improvement. Brands use the show when they want credibility with builders and strivers who study real money moves, not just motivational quotes.

Entrepreneur InsightsHigh-Net-Worth ProfilesBusiness Strategies & EthicsWealthy Neighborhoods
Best Brand Fits
  • investing platforms
  • trading and card products
  • business banking and capital providers
  • entrepreneurial education
  • tax and accounting tools
  • premium lifestyle brands for high earners

Featured Videos

Asking Millionaires How They Got RICH! (Dallas)
youtube
2.0M views
Asking Millionaires How They Got RICH! (Dallas)
Asking Millionaire Homeowners How They Actually Got Rich
youtube
225K views
Asking Millionaire Homeowners How They Actually...
Asking Millionaires How They Got Rich! (New York)
youtube
322K views
Asking Millionaires How They Got Rich! (New York)
Asking Middle Eastern Billionaires How They Got Rich!
youtube
1.7M views
Asking Middle Eastern Billionaires How They Got...

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